Creative direction and brand strategy for beauty brands.

Hi, I’m Ryesha!

I specialize in brand & creative direction in the beauty industry, and help businesses focus on what makes them authentic, and how to express that visually across every customer touchpoint.

I'm fascinated by the brands people can't stop talking about. I spend my free time analyzing product launches and influencer campaigns, studying packaging, building moodboards, and keeping a close eye on what's capturing attention across beauty, fashion, and social media.

Research is my creative process. Whether I'm browsing Sephora shelves, saving Pinterest inspiration, or following emerging indie brands, I'm constantly asking why certain brands resonate and others don't.

That curiosity helps me uncover patterns in aesthetics, storytelling, and consumer behavior that businesses can use to strengthen their own brand.

I work with founders and marketing teams to clarify their positioning, identify opportunities in the market, and translate those insights into cohesive creative direction.

The Three T’s Approach

I’m a lover of processes, so I use the Three T’s approach to help my clients hone in on what makes a website shine.

  • Let’s get clear on what pillars we can use as storytelling elements

  • We’ll brainstorm what makes your business special and authentic

  • We’ll narrow down what processes you need to run your website smoothly and find the technical pieces that are a good fit

What I do best

Trend & Moodboarding

Transform inspiration into a clear creative direction.

I create curated moodboards that define the look, feel, and personality of your brand. Every board is rooted in current beauty, fashion, and cultural trends—not just pretty Pinterest images.

You'll walk away with visual references that guide photography, packaging, web design, social content, and future creative decisions.

Creative consultations

Get unstuck with strategic creative direction.

Whether you're launching a new brand, refreshing your visuals, or planning a campaign, I'll help you refine your ideas, identify what's working, and uncover opportunities to stand out.

Perfect for:

  • Brand refreshes

  • Product launches

  • Campaign brainstorming

  • Creative feedback

  • Visual strategy

Brand Analysis

See your brand the way your customers do.

I'll evaluate your brand's visual identity, messaging, website, and positioning to identify what's resonating, what's creating friction, and where opportunities exist.

You'll receive actionable recommendations grounded in market research and competitor insights.

Includes:

  • Competitor review

  • Visual identity audit

  • Messaging feedback

  • Positioning opportunities

  • Customer experience observations

Creative Direction Roadmap

Turn scattered ideas into a cohesive brand experience.

This is your strategic blueprint for where your brand should go next. Together we'll define the visual direction, messaging themes, content opportunities, and overall brand world that brings your positioning to life.

Deliverables may include:

  • Brand personality

  • Creative themes

  • Campaign concepts

  • Content pillars

  • Art direction

  • Visual recommendations

  • Brand experience ideas